You’re a Small Firm for a Reason
Many small firms, especially those with under 10 employees, often face the same struggles: generating leads and managing their teams effectively. These challenges can hold back growth and success. Founders need to learn to delegate and focus on what truly drives their business forward.
Here is what we’ll cover this week:
- You’re a Small Firm for a Reason
- The Power Law of Marketing: Focus and Dominate
- Why Founders Need More Mind Time
You’re a Small Firm for a Reason
In the last few weeks, I’ve had enlightening conversations with customers. As the founder of my third agency, aiming to grow Get Levrg to hundreds of employees, I’ve realized something crucial. I need to coach my customers as much as my employees.
A recurring theme with small firms, particularly those with under 10 employees, is that they either struggle with pipeline creation or managing people.
If your challenge is on the people side, here’s a tip. Check out this video by Dan Martell, a friend who has scaled three software companies. Dan emphasizes that founders are often their own worst enemies, striving for perfection.
Remember: “80% done by others is 100% better than done by yourself.”
As a business owner, focus on two things: being a Rainmaker (creating sales) or developing intellectual property (new products and services). Anything outside of these is not the best use of your time.
Many small firms stay small because their founders can’t let go of control. It’s acceptable to be small in year one, but if you’re still three employees in year five, ten, or twenty, unless it’s a deliberate choice like Justin Welsh’s solopreneur model, it’s likely because you’re difficult to work with.
To scale, you need to delegate. People won’t do things exactly as you would, but that’s okay. The goal is to free up your time so you can operate at a higher level, focusing on revenue creation and IP development.
Visit getlevrg.com to free up your time. ✔️
The Power Law of Marketing: Focus and Dominate
I recently came across a study by Andy Crestodina that illustrates how a disproportionate amount of results come from top performers.
In any market, the number one player has significantly more impact than the second, and the third even less, and so on. This pattern, known as Zipf’s Law, holds true across various marketing channels and industries.
Think about social media. A few accounts dominate with huge followings and engagement, while most struggle. The same goes for email campaigns—only a few achieve high open rates, while the majority fail.
The key takeaway? Real performance comes from massive concentration. Spreading your efforts thinly might help with initial testing, but significant results require intense focus.
Back when we pioneered social selling at Sales for Life, we focused solely on “social selling.” We posted about it daily across all platforms. Five years later, we owned the conversation and controlled the first page of Google for social selling.
This wasn’t entirely intentional at first, but it taught us the power of focusing intensely on one topic. Now, we do this deliberately.
My advice: Pick a lane and own it. Create podcasts, webinars, eBooks, newsletters, videos—everything focused on your chosen topic. Become the go-to voice in your field. Focus and dominate. That’s the power law of marketing.
Why Founders Need More Mind Time
I recently saw a great post by Sahil Bloom on LinkedIn about the law of reversed effort. It hit home because I’ve been thinking about this concept for years.
The idea is that the harder we try with our conscious mind, the less successful we are. This explains why we often have epiphanies in the shower or on a walk. When our minds relax, creativity flows.
As a founder, I juggle tactical tasks and strategic projects. At night, when I’m tired, I tackle the tactical stuff.
But strategic thinking? That often hits a wall. It took me a while to realize pushing harder wasn’t the answer. Instead, I needed more mind time—periods where my mind could relax and think freely.
Only 10% of what you do achieves 90% of your results. To focus on that crucial 10%, you need to buy back your time.
A virtual assistant can be a game-changer, taking care of tactical tasks and freeing up hours of your day.
Here’s what worked for me: I don’t take outside calls on Fridays. I wrap up my week on Thursdays, crash from the workload, and start Friday with exercise. By the afternoon, ideas start flowing. By Saturday morning, I’m in full creative mode, generating a month’s worth of ideas.
Most people work Monday to Friday and only have two days to wind down. To harness your creativity and achieve big breakthroughs, you need more mind time.
Start by freeing up one day a week and watch your productivity and creativity soar.
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