Marketing as I sleep.

Get offshore leverage Every morning I wake up to a Trello Report of marketing tasks completed as I sleep. This is not fantasy land. This is a daily execution that has helped our start-up grow from $0 to 6 figures in < 6 months. Here is the process. Here is what we’ll cover this week: Marketing as I […]

Pros & Cons of hiring a “jack of all trades” or “specialists”

Get offshore leverage It’s a conundrum.  You have a laundry list of tasks and projects that you want to tackle, and you have finite financial resources.  You can’t do it all. Do you hire someone to tackle everything, or get 10x better at one thing? Here is what we’ll cover this week: Pros & Cons […]

Who’s going to prospect for us Partners in our professional services company?

Get offshore leverage I’ve seen it so many times.  The Founders of a professional services firm are ready to scale.  They’ve grown primarily through referrals for +10 years, and now they want to develop a sales team. Challenge – who’s going to actually prospect?  It’s the social networks of the partners that have all the […]

Centralized Support Benchmark your $5/hr Task vs. $500/hr Value Creation

Get offshore leverage Watching your team do $5/hr Tasks is like watching someone reshuffle deck chairs on the Titanic… painful. Here is what we’ll cover this week: Centralized Support Benchmark your $5/hr Task vs. $500/hr Value Creation We have a customer that developed an effective way to look at calculating their offshore talent requirements.   We […]

Virtual Assistants are your gateway into more Revenue growth

Get offshore leverage In a sub-scale company (>50 employees), we as Founders are super-heroes.  We can either use time as a super-power like Popeye’s spinach, or time can be the vampire that drowns us. Founders are recognizing that a Virtual Assistant can be a super-power. Here is what we’ll cover this week: Virtual Assistants are […]

Your 3 chess moves away from >$100,000 more in profit

Sometimes profitability is only a few chess moves away.  You might not need a capital raise, access more debt, or factor your receivables to improve your access to capital. Perhaps the denominator (your expenses) only require a few adjustments. Here is what we’ll cover this week: Your 3 chess moves away from >$100,000 more in […]

Don’t wing it!  Define your Talent Acquisition Process upfront

Get offshore leverage Don’t get into the interview process without a plan, or you’ll get enamoured with the shiny things: Here is what we’ll cover this week: Don’t wing it!  Define your Talent Acquisition Process upfront. Candidates know when you’re making up “the process”.  They know when you’re rushing to just put a bum in […]