LinkedIn Prospecting: The Spark Your Business Has Been Waiting For

At Get Levrg, we believe LinkedIn is more than just a networking platform; it’s a powerful database for business growth when used strategically.

Our LinkedIn Engagement service was designed to make the most of this—by building authority, expanding networks, and actively prospecting on LinkedIn to reach your ideal audience with the right information.

To help you reach the right prospects and build meaningful connections, we start by offering five targeted sales plays, each tailored to a specific engagement style.

Once you choose the sales play (or plays) that best fit your goals, we kick off a streamlined process to execute, monitor, and refine your campaign for maximum impact.

The Five Sales Plays

Sphere of Influence – We connect with individuals within your network’s sphere, such as mutual connections or industry-relevant profiles, fostering growth and credibility within a close-knit circle.
Customers On The Move – This play targets individuals who have changed jobs recently, capitalizing on the opportunity to win new business as they look to bring changes.
Live & Virtual Events – We invite leads to live or virtual events, webinars, and industry meetups, facilitating real-time engagement and personal connections with your audience.
Permission-based Content Connections – We provide insightful resources for prospects interested in valuable content, encouraging continued engagement by sharing useful information directly.
Time-for-Knowledge Exchange – This play is all about offering value-driven consults or quick insights, positioning you as a trusted expert while building rapport.

Refer to our guide that takes you through these with more information – LinkedIn Engagement Playbook.

After you select the play or combination of plays that align with your goals, we move into the next phase.

From Strategy to Execution

After the onboarding meeting, where we go over the selected plays, we discuss your ideal customer profile (ICP) and the messaging style you’d like us to use.

Clients often provide their own messaging copy, though our team is capable of writing engaging and targeted scripts.

With the ICP in hand, we begin by building highly targeted lists of leads, leveraging LinkedIn Sales Navigator’s advanced search features.

This enables us to zero in on individuals most likely to engage with your campaign, creating a meaningful connection right from the start.

Campaign Building and Engagement

Using Exapndi, a LinkedIn automation tool, we set up campaign sequences tailored to your chosen sales play.

Each campaign includes a series of timed outreach messages, follow-ups, and connection requests designed to nurture leads at every stage.

As soon as a lead responds, our team steps in manually to keep the conversation going. We use “if-then” guidelines provided by you to ensure every reply feels genuine and aligns with your brand voice.

Analyzing and Refining the Campaign

Keeping an eye on campaign data is crucial to ensure continuous improvement.

We closely monitor key metrics—response rates, engagement levels, and overall success.

If our analysis reveals opportunities for improvement, we share those recommendations with you to enhance the campaign.

With your approval, we will modify your campaigns and continue tracking for better results.

Being on the Same Page (Always)

Transparency and communication are central to our process.

To keep you informed, we send daily and weekly reports detailing campaign performance, engagement metrics, and any updates.

Additionally, we create WhatsApp, Slack, or MS Teams groups for seamless communication, so you’re always in the loop and can provide feedback anytime.

With our LinkedIn Engagement service, you get business development talents dedicated to optimizing your LinkedIn presence and getting you more of the right connections with the ultimate goal in mind: Booking More Meetings.

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